It is on the history of the infancy and adolescence of television. It gets a nice review here in the New Yorker:
http://www.newyorker.com/arts/critics/books/2015/04/30/070430crbo_books_lemann
Jim was a dear colleague of mine when I was at Wisconsin. His two earlier books, Republic of Mass Culture and Henry R. Luce and the Rise of the American News Media, are absolutely terrific--Jim is a wonderful scholar and a wonderful story teller. If you want to learn about "old" media, you should read his stuff.
I hope he writes a book about the blogosphere someday...
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