Ian, you hold the envious title on the Global Real Estate stage as International 'Mr. Real Estate Advertising', just how has this title come about?
Grant it happened about 1996 based on the work I was doing throughout Australia, the New Zealand Herald dubbed me 'Mr. Real Estate Advertising' in Australia, the rest of the media picked it up and then as I continued working around the world the title stuck! Doing lots of work for the media of course they used it from paper to paper and then I became International 'Mr. Real Estate Advertising'.
What are the key learnings from your Real Estate Advertising training?
I tried to simplify it and I think 'Hoodoo', which is the way we have branded our material, says it in one go! Agents try to sell the features of a property where they should be looking at 'Who' is the best prospect who will pay the most money and then showing and telling them what they will 'Do' as a result of their purchase. Other quick tips like tying photos and headlines together and also tying different media together to get maximum impact, something which unfortunately most of them don't currently do!
So Ian in your training you would share a lot of the 'secrets of effective real estate advertising' to ensure real estate salespeople have the most opportunity to increase their income throughout the year?
